02/07/2015 Cheryl Thode

There are different types of offers, most familiar to many of us are coupons.  They entice us to try a product or service because of the discount offered.

Online or printable coupons are a great way to drive traffic to your business. Did you know you can offer a trackable coupon?

Another familiar offer is the local deal.  Groupon and Living Social popularized local deals with deep discounts offered to consumers.

A great way to build your email contact list is to offer a Facebook business page promotion. Ask Fans to like your page to get a down loadable e-book or a discount coupon. You can even run a sweepstakes, where one lucky Fan wins a special prize.

Before you get started planning your offer Ryan Pinkham has 4 ideas to think about…