Marketing is a journey. Successful marketers map out their journey. They identify a specific product or service they want to market then choose a vehicle that will drive traffic to their business. Social Media is a marketing vehicle, it delivers customers, clients, members or partners to your business. Facebook, LinkedIn, Twitter, Pinterest and Email are all vehicles that encourage connections. They stimulate conversations and build relationships by sharing valuable relevant information.
Social Media is here to stay! Ten years ago, who knew that Facebook would have over a billion users worldwide today and be an advertising magnet for business? If you are still sitting on the sidelines, I encourage you to jump in, the water’s warm. Everyone around you including the competition has a Facebook, Twitter, LinkedIn, Google+, or Pinterest page. For your business to be successful, Social Media needs to be part of your Marketing Plan.
Here are the top 4 reasons why your business needs to be on Social Media.
- Extend Your Reach. Social Media will introduce you to people outside your circle. It delivers worldwide exposure to countless daily users. Studies have shown that interacting regularly and consistently will build connections that provide business opportunities.
- Build Relationships. We do business with people we know, like and trust. These relationships promote repeat business and word-of-mouth referral leads, the best kind! Connecting with customers, sharing your experience and being a trusted source of valuable information develops your and a business community. This sense of community creates a loyal following for your company.
- Reputation Management. Use Social Media to monitor and actively respond to online mentions about your company. Immediately address any positive or negative customer comments. Build credibility, show readers that you’re responsive to their needs.
- Cost Effective. You don’t need a marketing department or agency to advertise with Social Media, it’s a do-it-yourself model with professional results. Small business have an edge over big box stores and national brands because you can be flexible and personalize the conversations.
Don’t get left behind, join the conversations, get noticed, boost sales and manage your brand with effective, affordable social media tools. Your next prospect could come from social media.
If you are just getting started and looking for an introduction to the popular social media vehicles, you have come to the right place.
Download a Free Guide: Building Your Social Media Presence
If you have questions or feel uncertain hire a professional for some guidance. Contact us for a complimentary ‘Discovery Consultation’.
Cheryl Thode | All About Marketing Solutions | 702-525-0579 | Info@AllAboutMarketingSolutions.com