Are you missing opportunities?
Does this scenario sound familiar?
You meet a potential customer and exchange business cards. You agree to connect again and continue the conversation. You have the best of intentions, however time passes and when you finally get around to sending that follow up email you are told, “Sorry, I didn’t hear from you, so we purchased from someone else. OUCH!
Missed opportunities can happen with your existing customers, too.
When a customer gives you their email address, they want you to contact them. They are highly engaged at this point and a prime candidate. If you wait too long, you run the risk of losing this opportunity. Even worse, they may spend their money at another shop because they are ready to purchase.
How to avoid miss opportunities:
- Follow up immediately with a welcome email.
An effective welcome email can make or break the relationship at this early stage. Why? Because this is the email that goes out right after they’ve signed up and asked for information from you. Their interest is at a peak. So sending them a compelling, friendly, engaging email at this stage is crucial.
- Set up an autoresponder series.
Extend the idea of the welcome email by creating a series of emails. Autoresponders are the ultimate “set it and forget it” marketing technique. You create a series of emails which are sent automatically when subscribers are added to a list. You can set intervals of time between each message so that your new subscribers hear from you on a regular basis.
- Encourage repeat business.
Follow up after a purchase. Share additional information to help buyers make the most of what they bought and encourage them to consider another purchase. To create an effective series, ask yourself, “What does my prospect or customer need at this stage of their interaction with my business?”
For example, if they’re still gathering information to make a purchase, you’ll send them resources for that.
If they’ve already purchased, you can send them resources to make the most of what they bought.
Deliver what they need when they need it, and you’ll have satisfied customers who want to stay in contact with your business.
When you welcome your new subscribers, and send them useful information; you’ll build loyalty and trust, and find yourself with an email list of raving fans!
Are you ready to take your business to a new level this year? Yes, then please contact us. We can set up an automated marketing system that allows you to capture and nurture leads for your business or nonprofit.
We’ll set up this system once and know that it’s continually working while you focus your energies on your business. SEND personalized, timely relevant message to your prospects and existing customers. Once set up, it all happens on autopilot. You can be a Marketer in 2016!